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HYDRA

HYDRA® is a global benchmark in high-performance products, featuring advanced cosmetic technology and results that enhance the work of Groomers, delivering the best care to pets. Pioneer in the segment and present in more than 70 countries, the brand stands out as a synonym for quality and excellence in the main Pet grooming salons of the world, with safe, hypoallergenic, and vegan formulas, tested and approved by the most demanding professionals in the market. More than a hygiene and beauty brand, HYDRA® is a symbol of excellence, trust, and commitment with animal welfare.

HYDRA, the brand for pet experts profissionais enthusiasts specialists

Social Responsibility

Environmental Responsibility

Research and Innovation

Pet Society

Since 2004, Pet Society has combined science, technology, and a passion for pets to develop high-performance solutions for pet hygiene, health, and beauty. Recognized in Brazil and around the world, the brand has earned the trust of pet owners, groomers, veterinarians, and industry professionals through its commitment to safety, excellence, and innovation. As part of the Beltech Group, which brings more than 37 years of expertise in the pharmaceutical and cosmetics industries, Pet Society continues to evolve with purpose and innovation.

Recognized in Brazil and worldwide, the brand has won the trust of Guardians, groomers, veterinarians, and industry professionals, always focusing on safety, excellence, and innovation.

Part of Beltech Group, with over 37 years of expertise in the pharmaceutical and cosmetic sectors, Pet Society continues to evolve with purpose.

Learn more about Pet Society

SOCIAL RESPONSIBILITY

Creating a positive impact on society and promoting animal well-being are part of Pet Society’s essence. Over the years, we have supported numerous social initiatives that make a meaningful difference in people's and animals' lives.

ADIMAX INSTITUTE

An organization dedicated to training guide dogs, promoting independence and improving the quality of life of people with visual impairments.

Gerando Falcões

An educational and vocational assistance organization that creates opportunities for young people from underserved communities, helping prevent involvement in crime and drug abuse.

GRAACC

Hôpital de référence dans le traitement des enfants et des adolescents atteints de cancer, offrant accompagnement et soutien à chaque étape

LEMDA

Lar Mãe do Divino Amor, an institution that welcomes and educates children with intellectual disabilities and other special needs, providing care, learning, and compassion.

CEAP PEDREIRA

A vocational training center that has provided opportunities for young people from underserved communities in São Paulo for over four decades, helping them build brighter futures and stay away from crime and drug abuse.

Friends of Goodness

An organization committed to transforming lives through education, income generation, and access to clean water, healthcare, housing, and well-being.

Magic Steps

A social project with more than 33 years of impact, creating opportunities for underprivileged children and young people in Embu-Guaçu, São Paulo, through education, community events, and social initiatives.

THERAPEUTIC DOG INSTITUTE

An initiative that brings volunteer dogs to hospitals and care facilities, providing comfort, joy, and companionship to older adults and people with special needs.

ABRINQ

A foundation dedicated to building a better future for vulnerable children through inclusion and development programs.

VILA PET STORE

A partnership that provides free grooming services and vaccinations for the dogs of people experiencing homelessness, promoting dignity, health, and well-being for both pets and their owners. The company also supports additional social initiatives.

Environmental Responsibility

Taking care of pets is also taking care of the planet.

Pet Society operates with a strong commitment to environmental responsibility, complying with applicable regulations and adopting sustainable practices throughout its operations, from manufacturing to product delivery.

Our commitment is reflected in processes, decisions, and solutions designed to reduce environmental impact and contribute to a more sustainable future.

Eco-Friendly Solutions

Development of innovative solutions featuring concentrated formulas and promoting the conscious use of resources.

Reverse Logistics

Initiatives focused on the collection and proper disposal of packaging after use.

Environmental Impact

Reduced packaging consumption, optimized transportation, and lower carbon emissions.

Waste Management

Responsible waste handling and proper disposal practices in compliance with environmental standards.

RESEARCH AND INNOVATION

At Pet Society, innovation is part of our DNA. Our Research and Innovation sector is dedicated to developing solutions that combine science, well-being, and excellence in pet health, hygiene, and beauty.

ADVANCED TECHNOLOGY

Use of modern technologies and global partnerships to incorporate state-of-the-art ingredients.

HIGH PERFORMANCE

Selected active ingredients with proven efficacy that are compatible with pets' skin and coat.

TESTING AND SAFETY

Formulations tested and approved by veterinarians and specialists, ensuring safety and efficacy.

GLOBAL PERSPECTIVE

Constant monitoring of international market trends and developments to drive continuous innovation.